THE WORD BEFORE AND AFTER BOOK

Abstract

Typical of today’s democratic civilization, active replacement of the book is seen as a natural result of the cultural evolution process. Th e culture formation in the course of this process can be represented as the acquisition of bilingualism (enrichment of visual perception humanoids by the verbal abilities). Further evolutionary path leads from the mythopoetic verbal-visual phase to the rational, verbal phase, and then to the modern visual-verbal phase. Th e next cycle of culture is always associated with barbarism as a consequence of the degeneration of the previous civilization. Modern trends refl ect an evolutionary regularity — the deletion a book from the proscenium of civilization — refl ects the objective process of a search of new effi cient code and of cultural forms.

Keywords:

cultural evolution, the book, rationality, verbal phase, visuality, effi cient code, perception, channel