REVENGE OF THE EUROPEAN SUBJECT: THE SELFIE

Abstract

Despite the seeming simplicity the modern phenomenon of the selfi e is an interesting phenomenon of our days. In this phenomenon we can see the main cultural dispositions of our time. First of all, this phenomenon is accompanied by the main intrigue of modernity: the arduous process of birth of a new culture and a new type of consciousness. Th e author examines the phenomenon of selfi es as a kind of retrograde motion, which gradually restores old European cultural tradition. As a result contemporary «cluster culture» for which normative reality is the Internet, becomes infected by a Central topos of old European cultural tradition, namely the Subject and its «cultural avatar» — selfi e. Refs 1.

Keywords:

Selfie, European culture, cluster’s culture, subject, interpretation of the phenomena of culture, constituting of reality